Have you ever dreamed about ending up being an influencer and getting paid to develop social media content without needing a huge audience? Well, a new wave of people is doing just that: UGC creators.
If you have actually hung out on Buy TikTok Verified or Buy Instagram Verified in the last 6-12 months, opportunities are you’ve come across UGC creators. Even if you do not acknowledge the term, you have actually most likely seen material made by these creators on your preferred brands’ accounts.
By the end of this guide, you’ll know the specific actions required to become a UGC content developer.
Bonus: Open our free, personalized pitch deck design template to successfully reach out to brands and lock down the influencer collaboration of your dreams.
What is a UGC developer?
A UGC developer is somebody who produces sponsored material that appears authentic however is designed to showcase a particular business or item.
The most typical format for UGC developers is video, specifically on platforms like Buy Instagram Verified and Buy TikTok Verified. Creators typically film and tell the material from their perspective, which provides it an authentic feel.
The main difference in between UGC creators and influencers is that UGC creators develop and provide to companies without the commitment to post it on their channels (although some UGC offers might add this for an additional fee). With influencers, the business generally pays for both material and direct exposure to the influencer’s audiences.
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UGC material likewise tends to appear less polished and professional than influencer material, which assists to maintain the authenticity of UGC.
Why is UGC so important?
While being a UGC creator is a brand-new concept, traditional user-generated material (UGC) is not. It’s ended up being a tested tool in social media methods for constructing communities, increasing brand name awareness, and driving sales.
Despite the name, UGC creators are not developing conventional organic UGC. Generally, UGC is developed naturally by consumers in the form of photos, videos, testimonials, item reviews, and post and shared spontaneously. Businesses can select to re-share a client’s UGC, however no payment or agreements are included.
UGC developers develop content that replicates traditional UGC, utilizing the same unpolished and authentic filming style that an everyday creator might utilize when sharing an evaluation of their preferred item.
As driving awareness and sales are important outcomes for any organization, it’s no surprise that brand names want to pay UGC creators. Comprehending the reasons why can help you much better pitch yourself for UGC tasks.
It feels authentic
Customers are 2.4 times more likely to view UGC as genuine versus content developed by brands. UGC is the social networks equivalent of item reviews and word-of-mouth.
User-created material will constantly have a natural feel that can’t be matched by brands, no matter how “cool” they are. As such, UGC tends to be more appealing and engaging, which is important to brand names.
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It’s more affordable than influencer content
When working with influencers, brands need to pay for both the material and the posts on the influencer’s channels. The more reach and engagement an influencer has, the more a brand name needs to pay– which can be in the millions for celebs!
With UGC material, brand names just require to pay for the material itself, which frequently can be the very same quality (or better) than the material from influencers. It likewise gives them total control over the distribution and positioning of the content.
It can influence purchase choices
Numerous brands pay to get UGC to use in social networks ads due to the fact that it influences purchase decisions. UGC functions as social proof, revealing that real individuals are buying and utilizing a product, which can drive more sales.
Moreover, UGC does not appear like a blatant advertisement, which can make it more interesting when used in ad campaigns.
It’s faster than producing material from scratch
By sourcing content from UGC developers, a brand can get way more pieces than if it produced them in-house. Brands can distribute a UGC brief to several creators, who will produce and deliver the content back to the brand by the same due date.
Here are 6 more reasons why UGC is so essential for organizations.
How to become a UGC developer
Anyone with a good smart device or electronic camera can end up being a UGC creator. You don’t need a bunch of followers or expert video editing abilities.
That’s the appeal of UGC– the more authentic and natural the content is, the better.
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We’ve assembled 5 actions to get you began as a UGC developer.
Step 1: Determine your recording setup
You can shoot UGC nearly anywhere– in the house, outside, or in a store (as long as there isn’t excessive background sound). Numerous UGC creators produce material in the comforts of their houses, where they can perfect their filming setup.
In regards to equipment, you only need a phone with a decent cam and a tripod to stabilize your phone for product shots.
Some optional upgrades:
- Ring light. Beneficial for closeups of your face and recording during the night or in darker spaces.
- Lavalier mic. Plugs into your phone’s audio jack and enhances the quality of your tape-recorded audio. Alternatively, you can also use the mic on a set of wired earphones.
- Backgrounds. You can get imaginative here– paper, fabric, and construction products all can act as backgrounds.
- Props. Differs depending upon the product, but find props that match the way of life or usage cases of the item you’re showcasing.
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Pro tip: Do not let the quality of your equipment or shooting setup hold you back. Numerous UGC creators produce terrific content with just a phone, the product, and themselves. When you get more experienced and start receiving feedback from brands, you can upgrade your equipment and setup.
Action 2: Develop your UGC portfolio
Ah, the old chicken-and-egg issue: To create UGC material, you need products. However, brands will just send you items when you have a portfolio. So, how do you begin?
The response: Make material totally free including your favorite items. You don’t need consent from brands as long as you do not represent it as a paid deal/sponsored content if you pick to publish it.
There are numerous common kinds of UGC content:
- Unboxing. Opening a brand-new item’s product packaging and exposing all the contents. You can narrate the functions of the included pieces and how to use them.
- Review/testimonial. Giving your honest viewpoint on an item and how it works. UGC reviews are various from other product reviews in that they must be short and not as thorough, perhaps only concentrating on one aspect rather of the whole item.
- How to/use cases. Demonstrating how you utilize the product. These can be more lifestyle-focused videos, showing how you naturally utilize the item during your every day life, or more tutorial-style videos.
Pro idea: When you’re simply starting your portfolio, we suggest concentrating on videos, as this is the most common format for UGC requests. Goal to have at least one example from all UGC types above.
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Step 3: Practice your modifying skills
As soon as you’ve recorded your clip(s), the next action is to modify them. The normal length for UGC videos is 15-60 seconds.
Editing videos can be tricky to find out, but luckily there are lots of apps to make it easier. Two of the most popular apps are CapCut and InShot. The in-app editors within Buy TikTok Verified and Buy Instagram Verified are likewise rather user-friendly and have a number of the same features as third-party apps.
If you’re creating UGC for Buy TikTok Verified, here are 15 pointers on how to edit your videos.
Pro tip: Practice, practice, practice! There is no faster way to ending up being good at video editing. The more you get utilized to the tools, the quicker you’ll get. We suggest integrating Buy TikTok Verified trends into your UGC videos to make them more interesting.
Have a look at these clips for modifying inspiration:
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initial sound– erin – UGC developer
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original sound– carneyval
Action 4: Post your UGC (optional)
This step is optional, as publishing your material isn’t typically required as part of UGC contracts. Nevertheless, it is an outstanding method to practice and get feedback on how to enhance your material. Even with a small audience, you can find out what works and what does not work by checking the analytics for your posts.
Publishing your UGC on your account likewise permits brand names to see your material, after which they might reach out to you to use UGC gigs.
Pro suggestions: If you want to increase the opportunities of brands discovering your UGC, do not utilize hashtags like #UGC or #UGCcreator– these will indicate the algorithm to serve your content to other UGC developers. Instead, usage market- and product-related hashtags.
Secondly, add your email (or another way to contact you) to your bio to make it simple for brand names to connect to you.
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Vlog)– 山口夕依 Step 5: Make money
Now you’re all set for the next phase: Earning money for your UGC! Once you have a portfolio, you can start applying for UGC gigs. We know this is easier said than done, so we’ve broadened our tips into an entire section below.
4 ideas for making money as a UGC developer
1. Use platforms to discover brand name deals
With UGC’s increase, there are brand-new platforms dedicated to facilitating UGC brand name offers. Some post opportunities for developers to use, while others need you to create a listing for your material production services.
Here are some platforms to search for UGC opportunities:
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2. Network with brands and business owners
If you wish to be more proactive and deal with specific brand names, then your best choice is to network through platforms like Linkedin, Buy Twitter Verified, and Buy TikTok Verified.
You can use these platforms for networking in several methods:
- Individual branding. Post updates on your account sharing your journey as a UGC creator, and add a CTA for brand names to contact you for UGC
- Cold outreach. Consider brands you truly like and for which you would take pleasure in developing content, and reach out to folks who operate at those companies
Pro tip: Smaller sized companies like start-ups and small companies simply starting to build their social networks existence are more likely to need UGC.
3. Perfect your pitch
Pitching yourself to a brand name for a UGC opportunity resembles requesting a task. As increasingly more people end up being UGC developers, it’ll become more competitive. That indicates you need to make your pitch stick out.
Keep your pitches concentrated on the brand name (not yourself) and the value you’ll provide for them through your UGC.
Pro suggestion: Customize your pitch for each opportunity you use to. In your portfolio, curate examples that are relevant to each brand’s market and will attract that brand name’s target audience.
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4. Know your worth
As with influencer marketing, payment rates for UGC creation differ commonly. The brand name or platform generally sets the rate for brand name deals. Nevertheless, remaining up-to-date with market rates will empower you to pick deals that pay relatively. This benefits you and guarantees fair compensation for other UGC creators.
Pro suggestion: Follow UGC developers on Buy TikTok Verified and Buy Instagram Verified, as they frequently post content sharing behind-the-scenes details on how they work out brand name deals and just how much they get paid.
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original noise– TaraChristinaContent Developer
Frequently asked concerns about UGC creators
The number of followers do I require to earn money as a UGC developer?
You do not require a particular number of fans to become a UGC creator. Numerous UGC brand name offers are content-only, suggesting you only need to produce and provide content, with no requirement to post it by yourself channels.
How do I discover brand names to work with?
The easiest method to understand if a brand name is looking for UGC developers is to utilize platforms that curate UGC brand name offers. Brands may likewise advertise call-outs for UGC developers in their feed posts or Stories. You can likewise DM brands with your pitch in case they’re open to dealing with UGC developers.
How do I create a UGC portfolio?
You can utilize a totally free tool like Canva or Google Slides to produce your portfolio. If you require help getting going, have a look at our totally free brand pitch deck design template.
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