SEO Incomes 2022: Market Growth & Many Brand-new SEO Professionals

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SEO salaries reported for 2022 reflects development in SEO as an occupation.

The survey actions suggest that over half who submitted the study are new to digital marketing.

Growth in entry-level salary reporting shows this increase of new professionals and market growth.

SEO Expert Market Growth

Of those who reacted to the survey, a more considerable percentage than in 2021 reported they are brand-new to the industry.

28.7% of respondents reported having less than two years of experience, and 32.7% of survey participants reported between 2-4 years of experience.

This figure implies 61.4% of respondents were relatively new to SEO, with less than four years of SEO experience.

There were fewer SEO professionals (percentage-wise) with higher SEO experience, with those reporting the most years of experience being the smallest group.

Portion Of SEO Pros With More Experience

  • 25.5% reported between 5-10 years of experience.
  • 10.1% reported 11-20 years of experience.
  • 3% of respondents reported over twenty years of experience in SEO.

Typical Salary In SEO

The average salaries of entry-level SEOs were less than $34,000.

The total variety of entry-level SEO experts at this pay rate grew by 7.5% compared with 2021, indicating that the most development in the SEO market is at the entry-level.

Reduction In SEO Earnings At The High-end

In contrast to the growth in entry-level positions, those reporting higher revenues higher skilled modest decreases.

Fewer SEO specialists reported revenues in the middle level, upper middle, and high end of the SEO pay scale.

Decreases In Higher Earning SEO Specialists

Several salary categories for SEO experts reduced:

  • 1.9% decrease in those earning between $35,000-$49,000.
  • 3.12% decrease in those making between $50,000-$74,000.
  • 1.97% reduction in those making $100,000-$149,000.
  • 1.53% decline in those making $150,000-$199,000.
  • 0.51% decrease in those earning over $199,000.

One brilliant area is that those making in between $75,000-$99,000 increased by 1.05%

These information points do not necessarily imply that SEO incomes have decreased. They are percentages and not actual numbers.

The description is that the variety of entry-level SEO tasks increased by a whopping 27.68%. That means that unless the other wage ranges experience comparable development, their portions will naturally show a lower amount when revealed as a portion.

Nonetheless, it shows development in entry-level SEO positions, which could show a healthy quantity of market development.

Wage Varies Differ By Nation

Another method to view the earning levels for SEO is across countries.

All incomes are kept in mind in dollars, based on the currency exchange rate when the report was produced.

SEO professionals in Australia tended to earn higher rates, $91,989, although 46.0% of participants reported having five years or less of SEO experience.

This figure suggests a high need for Australian SEO specialists, with competitors in between firms and huge brand internal positions driving a higher pay rate.

Australian-based in-house search marketer Ash Nallawalla validated this to be the case.

He said, “Agencies are not keeping their staff, and I see the very same ones marketing the position over and over. AUD 110,000 seems to be the tipping point where they lose a team member to personal work.

Agencies use supervisors AUD 80,000, which is not competitive with internal SEO income rates. Companies are hiring in-house SEOs, and the bigger ones may likewise have an agency on retainer.”

The United States also has signs of solid demand for SEO workers.

62.0% of SEO professionals reported less than 5 years of experience and a typical salary of $78,431, showing the strong need for SEO among services.

The wage varies in Nigeria, Bangladesh, and Pakistan had lower pay rates.

Much of the participants from these 3 nations reported being brand name new to SEO, so the pay rates reported in the survey may show the study respondent’s newness to the industry however not always of the market as a whole in those nations. Those markets are likely more fully grown than the study information programs.

SEO companies in Pakistan and Bangladesh usually focus outside on working for firms and business based in Western nations.

Some Western-based companies are run by Pakistani migrants who can leverage lower-cost SEO expertise in their native nation.

Numerous firms in the West outsource work to nations like Pakistan because of the lower costs and high level of education, experience, and knowledge.

In-house SEO operate in Pakistan is challenging to get since of the high competitors for positions working for huge brand names. Nevertheless, the pay rates are not affected by the competition because the wages are still competitive.

That high competition for work is reflected in the lower pay rates that the survey discovered.

According to Karachi, Pakistan-based independent SEO Ozair Akhtar:

“The big brand names here in Pakistan have SEO and other digital marketing groups as in-house groups. And they are well-paid. It’s quite difficult and competitive for any SEO expert to get a task in-house SEO at any big brand.

SEO is a widely known occupation in Pakistan. And more and more online marketers graduating from universities are joining in. There are numerous SEO experts with more than 10 years of experience and knowledge in this area. But brand-new people are signing up with too.”

According to those who submitted the study, SEO professionals in Spain, on average, earned the least, earning simply $45,236 per year.

Where Are SEO Pros Getting Their Start?

Years of experience can impact just how much SEO professionals make.

But the pay rates depend highly on the demand for SEO talent in any given region.

In some nations, such as Pakistan, jobs in SEO are a widely known choice for extremely educated university graduates. Competitors for jobs is high as an effect.

But in other countries, like Australia, there is less task competition. SEO knowledge remains in more need there, suggesting those with less experience have access to higher-paying tasks.

The survey suggests that, typically, countries that are financially growing and with a high currency value offer the highest-paying jobs for SEO professionals with less experience.

SEOs with less than five years of experience make as much as $99,000.

Of those making between $75,000 to $99,000, 31% reported 2 years or less experience, while 34% had 2-4 years of experience.

Comparable experience-related trends show up in those making wages under $34,000 each year.

Experience Levels Of Under $34k Earners

  • 45.1% had less than two years of experience.
  • 29.6% had 2 to 4 years of experience.
  • 17.0% had 5 to 10 years of experience

How To Earn Over $100,000 In SEO

Independent freelancing is a profitable location for those looking for top earnings.

Those who go it alone in organization, the freelancers and creators, reported higher profits.

A spectacular 44.5% of participants who are freelancers, creators, and contract workers make over $75,000 to $149,000.

This fact suggests that freelancing continues to be a rewarding path.

That said, experience levels are higher for those making over $100,000.

Of those making over $100,000 annually, an overwhelming majority have more than 5 years of experience.

This incomes information suggests that despite region, higher experience levels are in need and consequently required to earn over $100,000.

How To Make Over $200,000

The experience levels for SEO specialists making over $200,000 need extensive years of digital marketing experience.

34.0% of those who reported earning over $200,000 had twenty years or more of experience, indicating that deep industry experience is extremely valued.

Is SEO A High Paying Task?

In 2022, SEO tends to be a reasonably high-paying job, with a minimum of 30% of positions that pay $75,000 to $99,000 offered to digital online marketers with less than two years of experience.

SEO is a rewarding company in 2022, with more independent freelancers (44.5%) reporting higher pay rates relative to their experience levels compared to those who work in-house.

How Much Experience Do SEO Pros Need To Move Up?

According to the survey results, the first 4 years of experience provide lots of development chances to move up the pay scale.

Survey results of functions and years of experience suggest that numerous digital marketers have chances to reach manager-level positions after having just a couple of years of experience.

The region of work and other soft skills can also be a determinant of pay rates.

SEO Positions By Experience

Less Than 2 Years Of Experience

Maybe not surprisingly, many study participants with less than 2 years of experience held lower-level positions. However, almost 25% have managerial-level tasks.

These are the roles and the experience levels:

  • 66.4% remained in junior positions.
  • 23.3% were managers.
  • 9.4% were freelancers or founders.

Two To 4 Years Of Experience

Digital marketing specialists with two to four years of experience tended to have greater supervisory roles.

The following is the breakdown of roles for SEOs with two to 4 years of experience:

  • 45.6% remained in junior roles.
  • 39.8% were supervisors.
  • 10.1% were freelancers or founders.

Five Or More Years Of Experience

The role levels attained by those with five or more years in the industry appear to be the reverse of those with the least experience, with the majority reporting greater levels of functions.

Those with five more years of experience tended to have the greater management level functions in digital marketing, with the most significant percentage, 43.7%, occupying the department head level.

Here are the roles of SEOs with greater than 5 years of experience:

  • 43.7% Manager or head of a department.
  • 20.4% C-level and Director.
  • 18.7% Creator, freelancer, contractor.
  • 17.2% Junior/mid-level positions.

Career Paths In SEO

There are at least 3 general courses for earning more as a digital marketer.

One course is to put in the time and go up the ranks while working in-house or at a firm.

The 2nd path is to accrue experience and skills while working in-house or at a company and after that branch off as an independent SEO in the role of a creator, freelancer, or contractor.

The third course is to start as a freelancer and develop your skills, then leverage your experience to get a full-time position or push into higher earning brackets independently.

There’s no chance to speed up how many years of experience one has.

However skills and achievements, particularly working at a name brand company or company, is handy.

Experience doing things and finding out abilities remain necessary, as the survey results show it just takes two to four years of experience to acquire a higher role in SEO.

However ultimately, abilities acquired from experience will determine how well an individual can move up within a company as an internal professional or make more as a freelancer with their ability to satisfy and retain customers.

Those with the function of creator represent the highest earnings in the group recognizing as freelancers.

Unsurprisingly, creators tended to make the most among those in the independent wing of SEO professionals.

Part of that success originates from stepping back from the real work and employing others.

Jason Hennessey, CEO at Hennessey Digital, associated his success as a founder to employing the right individuals.

Jason shared, “I ‘d say one of the very best things I’ve done is investing in great management, putting smart people in place for their specific roles, then leaving their way. I produce the vision, and they assist me perform it.”

Michael Bonfils, Global Managing Director of SEM International, suggested that a creator should, in the start, learn how to do most jobs in the business, ultimately handing off those jobs to staff members.

Michael shared his secret to being a successful creator,

“A founder should be doing everything themself in the beginning. It gives them grounding and fundamental knowledge of sales, marketing, and accounting in addition to the real work.

Ultimately, you discover people who do a better task than you do, particularly things you do not like doing. And you keep handing off responsibilities up until you are doing just the important things that you enjoy doing.”

How To Become A Better SEO

Years of experience are very important for making more, but the keyword here is experience, not years.

Knowing abilities is paramount for going up the SEO industry ladder.

There are numerous resources readily available for helping people release their careers in SEO or to enhance their existing skills.

Find Out SEO: Newbies

Best SMM Panel

Online search engine Journal publishes a thorough series of articles that supplies a structure for understanding digital marketing.

This is a resource for those who are beginning their journey or have actually simply begun discovering SEO.

It begins with a description of the history of SEO, the basic fundamentals, and after that the strategy.

Clocking in at thirty-five chapters, Online search engine Journal’s intro to SEO makes an outstanding structure for any aspiring digital marketer.

Learn SEO: Intermediate


Google releases a starter guide that uses a level of SEO information suitable for those already in charge of a site in some capacity.

This guide is not for those with little to no knowledge of SEO.

It is most suitable for those with a basic site knowledge level.

This guide offers little actionable SEO info in regards to technique.

However it does supply important info for understanding a large range of understanding about how search engines work and the technical level of handling search look.

The guide covers sitemaps, canonical URLs, robots.txt, featured snippets, regional search, and debugging tips.

Google’s starter guide starts with a glossary of terms to help develop the foundation for the rather technical information that comes next, which is a lot.

The guide includes 4 sections:

  1. Crawling and indexing.
  2. Search Look.
  3. Tracking and debugging.
  4. Site-specific guides (ecommerce, global & multilingual, education websites).

Seo (SEO) Beginner Guide

How To Obtain SEO Certifications

Google Accreditation

Google likewise provides an online certification program.

It is not a replacement for a university degree. It is a training certification to assist a worker shift to a new task in digital marketing.

This program concentrates on assisting individuals find out the skills necessary to get an entry-level position in SEO.

Grow With Google: Digital Marketing & E-commerce Certificate

More resources:

Featured Image: Paulo Bobita/Best SMM Panel