Microsoft released its most recent round of marketing item updates today.
Amongst the leading updates is the launch of Microsoft Store Ads on desktop devices.
The updates to Microsoft’s advertising items include:
- Microsoft Shop Ads
- In-Market Audience Growth
- Responsive Browse Ads Update
Let’s dive into each upgrade and how to benefit from each as an online marketer.
Expand Reach With Microsoft Store Ads
If you’re in the app or gaming market, this upgrade is for you.
This brand-new format will showcase your ad in the Microsoft Shop app on Windows 10 and 11 desktop gadgets.
More particularly, the advertisements will display in the Apps and Gaming tabs in the shop.
Here’s an example of what Microsoft Store ads will look like:
Image credit: Microsoft Ads Blog Site, January 2023 A few of the advantages of the new Microsoft
Store ads include the following: Expanded discovery of your app or game on additional gadgets Easy project setup and management within the Microsoft Advertisements platform Compatibility with the existing UET tag to track behavior To begin with Microsoft Shop ads
Microsoft Advertising account. As soon as approved, you can begin utilizing this format instantly. In-Market Audiences Broaden Worldwide This next Microsoft Advertising upgrade is for global advertisers. Just announced, the In-Market audience sectors expanded to brand-new markets in the Middle East and Africa. With the expansion, 71
In-Market audiences are now offered in these Middle East and African markets: Middle East Regions Saudi Arabia Yemen Algeria Azerbaijan Bahrain Egypt Iraq Israel Libya Moldova Oman Qatar Tajikistan United Arab Emirates Armenia
Georgia Kyrgyzstan Africa Regions Ethiopia Malawi
Beginning February 1, the only new search advertisements that
Search projects in tandem with Google Search campaigns. Google was the first to officially sunset ETAs on June 30, 2022. What To Anticipate From Microsoft Advertisements In 2023 At the end of their January
product update, Microsoft teased a couple of highlights of what’s to come in the following year.
From the main announcement, it seems that Microsoft will continue to distinguish its ad platform from Google by focusing on the following: Regional Browse ads
Marquee advertisements Additional vertical ads If you’re unfamiliar with vertical ads from Microsoft Advertisements, they formally debuted in September 2021. Presently, vertical advertisements are readily available for the following