How to Become a Social Media Manager in 2023 [Free Resume Design Template]

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There’s never ever been a better time to become a social networks supervisor.

The typical social media user invests 2.5 hours a day scrolling, preference and commenting. That’s the equivalent of five weeks a year!

All that evaluate time provides millions of possible possibilities for individuals to find brand-new brands, items, and services.

That’s why social networks is among 2023’s crucial marketing channels. To get in on the action, brand names need to dream up gorgeous material, and build flourishing neighborhoods around their brand name.

But they can’t do it alone. That’s why there’s a lot chance out there for competent social media managers!

If you enjoy getting imaginative and connecting with others online, your skills remain in high demand.

Today, we’ll explain how to become a social networks supervisor in 2023. Keep checking out for actionable suggestions, a step-by-step guide, and market recommendations from among Best SMM Panel‘s internal specialists.

Perk: Personalize our free, professionally created resume design templates to land your dream social networks job today. Download them now.

What is a social media manager?

A social networks manager is an individual who manages a brand name’s existence on social media.

Who is your brand name, on social? What do they share (and not share)? How do they communicate with customers and their more comprehensive neighborhood?

Social network managers are in charge of planning, creating, and publishing material that’s true to that brand name identity. They’ll likewise evaluate and report on its efficiency, and stay up to date with their neighborhood through remarks and DMs.

Does that seem like a huge job? It is!

Social network supervisors have a lot of duty, due to the fact that they’re driving an incredibly important marketing channel.

Lots of consumers utilize social media to research study purchases, and discover brand-new brand names. For online-only businesses, social media can be their only method of being familiar with a brand name!

That’s why social media isn’t internship area anymore.

“The greatest modification I have actually seen is the shift from entry level tasks, to in fact having a seat at the table,” says Trish Riswick, Social Media Professional at Best SMM Panel. “Companies recognize the significance of social, which the social group, especially, understands a lot. I believe that’s a genuine testament to where social is heading in 2023 and onward.”

What does a social media supervisor do?

Social media supervisor is a dynamic and tough role. As you create, release, and report on material, you’ll be switching in between many different responsibilities. Usually, those consist of:

  • Innovative copywriting
  • Graphic style
  • Shooting and editing video
  • Photography and photo editing
  • Content preparation
  • Material technique, typically in cooperation with the larger marketing department
  • Community management
  • Evaluating and reporting on content performance

This may look like a substantial (and potentially daunting) list. However you don’t need to be an expert at all of these things to begin working as a social networks supervisor.

Smart device photo and video is more than appropriate for a lot of social networks material. And thanks to tools like Canva, graphic design and picture modifying are more available than ever.

Larger business might likewise have a group for handling social, rather than simply a single person. That would indicate you ‘d be dealing with other individuals, whose skills match yours.

Plus, a willingness to learn is one of the most valuable skills a social networks supervisor can have! So if there’s anything you’re not comfortable with just yet, it’s okay to discover as you go.

Essential social media supervisor abilities

Social media is always changing. So precisely what you require to do as a social networks supervisor will alter with time, too.

But there are some big-picture skills that underpin the more specific, tactical ones we simply explained.


To be successful as a social networks manager, you require to be ready to keep learning, experimenting, and changing as you go.

“This task changes literally day by day, and 2nd by second,” says Trish. Whether the present pattern is carousels, video, or something else totally (hi, Metaverse), you need to keep developing amazing content.

That suggests keeping up to date and finding out brand-new abilities when you have to, because social media platforms and their features are always changing.

You also need to be prepared to adjust your content plan on a cent. “Something could happen in your market or in your neighborhood that just completely changes the instructions that you’re entering,” Trish continues. “Or you might get feedback from your audience, and realize that what you believed was working in fact isn’t. You simply need to roll with the punches and alter it up!”


Like we pointed out, social networks is typically the front lines of communication with customers. You’re being trusted to share crucial brand messages. You need to do that with self-confidence and clarity– while keeping individuals entertained and engaged.

That’s why copywriting abilities, and strong interaction typically, is an evergreen ability for social media managers.

“You need to make sure your points are clear, and your audience isn’t translating them in any way they’re not expected to,” Trish describes. “If individuals aren’t engaging with or responding to your copy, it indicates your communication is probably not where it needs to be.”

Content curation

As a social networks supervisor, you won’t produce every single social media post from scratch.

Thanks to tools like Canva, actual content creation is much easier than ever. You’ll likewise be repurposing content created by other people, like trending memes and user-generated content (UGC).

You require to combine all those various components into a strong, cohesive social networks existence that’s true to your employer’s brand name. That’s why, while your technical abilities do matter, it’s possibly a lot more crucial to have an eager aesthetic eye.


Whether or not you’re working on a team, you’ll require to be inspired and self-directed to flourish as a social networks supervisor. You’ll be making many crucial decisions every day, as you develop and publish content that will be seen by hundreds or countless people.

“You actually require to trust yourself,” says Trish. “That can be frightening, but it’s what you need to make it in this market. You need to have the self-confidence to believe in yourself and think in your abilities to make truly cool things take place.”

How to become a social networks manager in 2023

There’s nobody, single method to build a profession in social networks– and no two social media manager tasks are exactly alike.

You might wish to work freelance, or as an internal worker. One company might be everything about long-form LinkedIn material, while another may highlight viral video.

“In social networks, you can now see your career trajectory a bit more clearly,” shares Trish. “That’s remarkable, due to the fact that I think a great deal of us started off in positions where we didn’t truly know where we would go next, and now we do.”

However here are the standard actions to landing your first social media manager job– anywhere you’re beginning with, and whatever a dream job looks like for you.

1. Brush up on your social media understanding

You’re already a social networks fan. But to be a social media expert, you really require to have your finger on the pulse.

As you’re looking for your first role or customer, immerse yourself in the social media landscape.

What brand name’s existence are you motivated by? What trends or content types do you seriously love? Exists a specific niche, or kind of product, you can picture yourself working in?

If you like, you can definitely find out in a more formal way, too. There are many methods to inform yourself about social media– from totally free Buy YouTube Subscribers channels to cost effective online courses.

If you’re not exactly sure where to begin, we have actually got you covered.

2. Get experience The appeal of social networks is that it’s a naturally democratic location. Anyone can leap in and begin exploring, any place you’re at in your journey.

You may choose to manage other accounts to develop experience. If your good friend makes imaginative textiles or beautiful ceramics, why not team up and assist them promote their work? Or, browse for internships and co-ops, or attempt trading your services for items from small business owners.

You can likewise use your own presence as a learning tool. Developing a meme account or specific niche Buy TikTok Verified presence assists you learn what it takes to get views– and later, it can prove to customers that you know your stuff.

3. Develop a portfolio

As you collect experience, display it in a portfolio to share with customers and potential companies.

You can include social networks work you have actually provided for clients, in previous jobs, or for yourself. You can even create ‘specification work’ (a.k.a. unpaid, uncommissioned work done to flaunt your capabilities) for brands you appreciate.

There are lots of ways to create a portfolio, and they do not have to be made complex. You can make a standalone website, utilize a service like Gondola, and even put together samples into a downloadable PDF. You might even establish a social media account, like an Buy Instagram Verified page, to display your samples!

Here’s how New York-based firm social fly shows off their client work:

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=” 2678 “height= “3935”/ > Source: 4. Update your resume In innovative industries, your portfolio does a lot of the heavy lifting. However clients will still request a resume, and yours needs to sparkle.

Your goal is to stand apart from the crowd, so have fun and get imaginative with the style (simply ensure it’s still easily understandable).

Attempt including a ‘Profile’ or ‘About Me’ section at the top of your resume to summarize what makes you unique. You can likewise choose to consist of just pertinent work experience, rather than a shopping list of every job you have actually ever had.

5. Network, network, network

Whether you’re a freelancer or in-house social media supervisor, you’ll need to put yourself out there to find customers and prospective employers.

In 2023, networking doesn’t just imply showing up to events with a beverage in hand (though you can definitely do that, too). The best location to network as a social networks supervisor is … on social media!

LinkedIn can be a great location to get in touch with possible companies, and try to find openings at business you enjoy. Depending on your niche, Buy Instagram Verified and Buy Facebook Verified may also be an excellent location to discover customers, particularly if you’re targeting small companies.

Beyond discovering work, networking helps you get in touch with industry peers, so you can keep finding out, discover shared assistance, and get influenced.

Just how much do social networks supervisors make?

It’s a crucial question– however there’s nobody easy response. Like many other tasks, what you’ll make as a social networks manager depends on a number of factors.

As a social media supervisor, your income or pay will be affected by:

  • Your geographical area
  • How advanced you are in your career
  • Whether you’re a freelancer or in-house staff member
  • The size of the company you work for, and what market they’re in

The average pay for an in-house social networks supervisor in the United States has to do with $50,000 per year, typically with advantages like medical insurance and 401k strategies. A lot of positions fall in between $40,000 and $65,000 yearly.

If you’re simply starting out, you need to expect to earn around the lower end of that variety. As you acquire experience, you’ll make more! Big companies might pay a lot more– potentially over $100,000 annually for senior positions.

As a freelancer, pay can be a little bit more complex. You may want to costs customers hourly, or on a flat monthly retainer design.

You’ll likely wish to base your rates on how much experience you have, as long as they can cover your overhead costs.

Here are some normal freelance social media manager rates for 2023:

  • Junior (0-2 years): $25-$35/hour
  • Mid-level (3-4 years): $45-$85/hour
  • Senior (5-8 years): $90-$120/hour
  • Specialist (10+ years): $125-$250/hour

Free social media manager resume design template

Not exactly sure where to start with creating your social networks supervisor resume? Make it easy with our free, downloadable resume design templates!

Perk: Customize our totally free, professionally created resume templates to land your dream social media job today. Download them now.

You can use these design templates to update your existing resume, or construct a brand-new one from scratch. You can likewise use them as a starting point to fine-tune and adapt to your requirements!

6 pointers for landing your dream social networks supervisor task

Build your own brand

Absolutely nothing shows that you understand social networks much better than your own flourishing existence!

Building your own social media brand name is an excellent way to find clients and job deals, network with other experts, and position yourself as a professional.

On her account, designer and freelancer Rachel How utilizes a constant visual design and keeps all her content on-topic.

If you run other successful accounts in different specific niches, like vegan cooking or canine videos, you ought to speak about them, and share what you’ve learned along the way. But the primary focus ought to be you, as a social media professional.

Stay up to date with social trends

To be a fantastic social networks manager, you require to stay knowledgeable about patterns big and little, from this week’s trending audio to entire new platforms that increase in popularity.

For example, we believe small businesses are going to start using the power of developers like never prior to!

You ought to never ever be a meaningless pattern zombie. However you should understand what’s current, and have a good time with it in such a way that feels genuine and on-brand.

Understand organization metrics

It’s something to understand what excellent social media material appears like. But for an effective social networks manager, it’s much more essential to comprehend why you’re developing it in the first location, and how it harmonizes your total social networks marketing method.

What service objectives and results are you attempting to attain, and what social networks methods will you utilize to accomplish them? How will you measure success?

Some examples might consist of:

  • Boosting brand name awareness with organic content
  • Converting fans into customers with social commerce
  • Developing an email list by promoting lead-gated properties
  • Reaching your target market with social ads

Be unbiased

The right social networks job for you may not be precisely what you ‘d expect. For instance, if you’ve worked in finance or style previously, don’t presume that your very first social media manager task also needs to be in that area.

Likewise, don’t be afraid to take functions that feel “entry level,” or even internships– particularly if you’re pivoting into social from another career path where you were more recognized!

Naturally, you ought to pick to work with business whose services or product you’ll delight in speaking about throughout the day. But do not be scared of opportunities that feel a little unanticipated.

Tailor your job applications

Even if you have a stunning, all-star resume, you ought to still change it up a bit for every single task you use to.

This shouldn’t need to be more than a few small tweaks. For instance, make certain the skills you’ve noted match what remains in the task description (as long as you actually have those abilities, naturally).

Constantly apply with a distinct cover letter, too. Try to draw an individual connection in between you and the company. What do you like about their brand name? Why do you wish to represent them on social media?

Use social media management tools

As a social networks manager, you’re leaping in between several sort of tasks. Use social media management tools to make your life much easier.

  • Make content development much easier with apps like Canva for design, and Hemingway or Grammarly for composing
  • Project-management tools Asana and Trello simplify your overall processes and make communication with colleagues much easier
  • Freelancers can remain on top of business operations with tools like Wave, Freshbooks, and Harlow
  • Try Best SMM Panel to handle all your social media in one place. Plan and schedule posts to every account you manage within one calendar, and get real-time data to track how it’s performing. You can even track industry patterns, monitor your competitors, and stay on top of what individuals are saying about your brand.

Here’s what it would look like to track your Buy Facebook Verified posts’ engagement in Best SMM Panel:

Try for free Never ever stop finding out To prosper in this exciting– and tough– field, you require to be a devoted long-lasting student.

Fortunately is that social media is no longer in its infancy, and you don’t have to figure it out alone anymore.

Best SMM Panel Academy provides a variety of accreditation courses, from fundamental to advanced. There are likewise lots of resources online to assist you get comfortable with emerging skills, like social selling.

Best SMM Panel makes your life as a social media manager much easier. Handle your social channels, collect real-time information, and engage with your audience all in one place– so you remain organized, prepared, and inspired.

Get going