Greatest Challenges Facing SEO In 2023 [Study Results]

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When you’re preparing your strategy for next year, it’s crucial to plan for possible upsets and difficulties ahead.

This year, SEO practitioners got rid of challenges postured by a lack of resources, concerns with strategy, and the ability to scale processes.

Looking ahead to 2023 and beyond, our State of SEO report discovers specialists prepare for artificial intelligence and AI, Google updates, and the deprecation of third-party cookies to blaze a trail as the best shifts in SEO.

In this article, we’ll sum up essential information points from our report, emphasize 3 significant obstacles in particular, and take a look at relevant SEO patterns that can assist in your strategy advancement.

Lastly, we’ll talk about the ramifications improvements in artificial intelligence and AI has on search marketing. Will this new search innovation pose a difficulty for you and your organization? Continue reading to learn what our experts state.

All of the insights here are driven by our first-party survey information in the annual State Of SEO Report.

Summary Of Report Findings

When asked what were the most significant SEO challenges over the last 12 months, participants mentioned:

  1. Absence of resources (14.9%).
  2. Technique concerns (12.3%).
  3. Scaling procedures (11.9%).
  4. Pandemic-related issues (11.2%).
  5. Alignment with other departments (10.7%).

Budget plan cuts fell from the number one difficulty SEO experts faced in 2021 to number 6 this year.

However, the truth that lack of resources and scaling procedures were top challenges in 2022 recommends that 2021’s spending plan cuts had a lasting impact.

Looking ahead to possible hazards in 2023, we asked participants to pick up to 3 “biggest shifts” and market changes in SEO. Here are their top responses:

  • Machine learning and AI (18.7%).
  • Google updates (18.0%).
  • Third-party cookie deprecation (13.9%).
  • Google zero-click pages (12.9%).
  • Competition for skill (11.5%).

Aspects SEO experts are enjoying as emerging aspects are:

  • Artificial intelligence and AI (11.3%).
  • Core Web Vitals (10.8%).
  • EAT & relied on sources (10.2%).
  • Mobile SEO (9.8%).
  • SERP features (8.3%).

SEO Pros Typically Deal With Limited Resources

Lack of resources came in as the leading difficulty faced by SEOs in 2022.

There’s little doubt that the market is feeling the impacts of budget plan cuts incurred in 2021, though another factor for the restricted resources is that many SEOs aren’t dealing with large teams.

Over 40% of respondents report working with a group of 10 or fewer members, while approximately 5% stated they work by themselves.

Including new employee may show challenging in the next year or more.

The State Of SEO Report enters into much deeper information about the difficulties facing SEO specialists and what they’re fretted about next year.

Recent And Continuing Development Might Prove Challenging

Numerous of the SEO shifts forecasted for 2023 and beyond are possible obstacles to growth.

Current and continuing growth may show tough without the capability to scale as a group, and competitors for talent is expected to be a significant cause for issue over the next two years.

Deprecation of third-party cookies makes it difficult for SEO pros and marketers to sustain current development, as they’ll be expected to deliver the exact same or much better results with fewer data.

Method Is An Issue For Numerous SEO Pros

SEOs noted strategy issues as one of their greatest difficulties over the last 12 months.

Method issues might show that SEO experts are struggling to prove their ROI (roi).

While over half of SEO specialists (58.0%) we surveyed reported a boost in the ROI for their work, lots of struggled to prove ROI, and 29% of SEO professionals reported feeling ambivalent about their ROI.

In our chapter on Winning Strategies And Measuring SEO Success, we talk about how ROI problems are typically the outcome of a detach between a brand name’s target goals and the information being tracked.

SEO Pros Anticipate Machine Learning And AI To Have A Huge Effect

Topping the list of greatest shifts over the next 2 years, as anticipated by SEO pros, is machine learning and AI.

In addition, artificial intelligence and AI were the top reactions when SEO pros were asked to rank what they believe will be the most important emergent factors in 2023.

To comprehend much better why machine learning and AI are at the top of everybody’s minds, we turned to our internal experts to get more context.

Shelley Walsh, the SEO content strategist at SEJ, does not see AI and artificial intelligence having the ability to change human decision-making whenever soon. Even more, she does not encourage relying too greatly on AI-powered tools for producing content:

“As a disruptor, I can’t yet see AI having the ability to replace important choices and choices where there are a number of routes to take, and you have to decide based upon know-how. The tool is only as excellent as the person driving it. At the moment, there is a flood of tools powered by GPT-3.

These are great for low-end volume content, such as product descriptions, however they expand the divide and elevate well-researched thought leadership quality material. As niches online become filled by AI-spun material, the quality will be the only way to stand out. Eventually, overuse will just have a detrimental impact.”

To see all of the first-party study data and find out more insights, download the State Of SEO Report.

Featured Image: Paulo Bobita/Best SMM Panel