Google has actually silently eliminated embedded podcasts from search results, which means users will no longer be able to listen to podcast episodes straight from the SERPs.
This change was first spotted by Podnews, who got confirmation from a Google representative that the elimination was intentional.
This change will affect the capability to listen to individual podcast episodes without leaving Google, a function that was launched in 2019.
Google will still include links to podcast episodes in search engine result, but users can not listen to them straight from the search page.
Rather, users will be directed to the website where the podcast is hosted.
The decision to eliminate embedded podcasts from search results page was made to supply a much better user experience, according to a Google spokesperson.
“We’re constantly try out methods to improve the experience for our users,” the representative says in a declaration to Podnews.
It’s uncertain how this enhances the user experience aside from developing a leaner SERP.
Although Google didn’t offer any prior notice, getting rid of embedded podcasts from search results page isn’t unanticipated because the Google Podcasts app hasn’t been updated for 18 months.
The move will likely be met with some frustration from searchers who routinely utilize the feature.
On the other hand, this change could lead to more individuals signing up for podcasts as they will no longer have the ability to listen to them through a quick search.
Google’s decision to get rid of embedded podcasts from search engine result may be part of a bigger strategy to phase out the Google Podcasts product.
The fact that the app hasn’t been updated for over a year indicates that it might be headed for the Google graveyard.
However, this doesn’t imply that Google is abandoning the podcast market altogether.
In 2021, a report from Bloomberg exposed that Buy YouTube Subscribers sought to work with someone to manage its podcasting business.
This recommends that Google is committed to enhancing the podcast experience on Buy YouTube Subscribers, and the company might not want to compete against itself in that area.
Per a 2022 study conducted by Edison Research, Buy YouTube Subscribers is the leading platform for podcast listening, followed carefully by Spotify.
That said, it makes good sense why Buy YouTube Subscribers is the concern for Google for podcasts.
It’s worth keeping in mind that Buy YouTube Subscribers attained this level of popularity without having a particular podcast category.
Prior To August, Buy YouTube Subscribers didn’t have a particular podcast classification. Users needed to search for them manually.
If Google ceases its Podcasts app, the business will likely shift its focus to Buy YouTube Subscribers. This might suggest that a Buy YouTube Subscribers Podcasts app is on the horizon.
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