Google’s John Mueller responded to a question about utilizing the link disavow tool and offered a suggestion about the best way to utilize it, particularly pointing out links flagged by tools.
Although this tool was introduced ten years ago there is still much confusion regarding the proper use of it.
Link Disavow Tool
The link disavow tool was presented by Google in October 2012.
The disavow tool followed in the wake of the Penguin Algorithm from Might 2012, which ushered in a period of unmatched chaos in the search marketing community due to the fact that many individuals were buying and offering links.
This period of freely purchasing and offering links pulled up on Might 2012 when the Penguin algorithm upgrade was launched and thousands of websites lost rankings.
Making money links got rid of was a big discomfort for since they had to demand removal from every website, one by one.
There were so many link removal demands that some site owners began charging a fee to eliminate the links.
The SEO neighborhood begged Google for a much easier way to disavow links and in reaction to popular need Google released the Link Disavow tool on October 2012 for the express purpose of disavowing spam links that a website owner was responsible for.
The idea of a link disavow tool was something that had been kicking around for many years, at least since 2007.
Google resisted launching that tool until after the Penguin update.
Google’s main statement from October 2012 explained:
“If you have actually been informed of a manual spam action based on “unnatural links” indicating your website, this tool can assist you deal with the concern.
If you haven’t gotten this notification, this tool typically isn’t something you require to fret about.”
Google also offered information of what type of links might trigger a manual action:
“We send you this message when we see proof of paid links, link exchanges, or other link schemes that break our quality standards.”
John Mueller Recommendations on Link Disavow Tool
Mueller addressed a question about disavowing links to a domain property and as a side note offered recommendations on the appropriate usage of the tool.
The concern asked was:
“The disavow feature in Search Console is presently unavailable for domain properties. What are the alternatives then?”
John Mueller addressed:
“Well, if you have domain level confirmation in place, you can verify the prefix level without requiring any additional tokens.
Validate that host and do what you need to do.”
Then Mueller added an additional comment about the correct way to utilize the link disavow tool.
Mueller continued his answer:
“Also, bear in mind that disavowing random links that look strange or that some tool has actually flagged, is not an excellent usage of your time.
It alters absolutely nothing.
Utilize the disavow tool for circumstances where you really paid for links and can’t get them removed later on.”
Harmful Link Tools and Random Links
Many 3rd party tools use exclusive algorithms to score backlinks according to how spammy or poisonous the tool business feels they are.
Those toxicity scores may properly rank how bad particular links seem however they do not always associate with how Google ranks and utilizes links.
Poisonous link tool scores are just viewpoints.
The tools work for producing an automated backlink review, especially when they highlight negative links that you thought were great.
However, the only links one need to be disavowing are the links one knows are paid for or are a part of a link scheme.
Should You Believe Anecdotal Proof of Harmful Links?
Lots of people experience ranking losses and when checking their backlinks are shocked to discover a big quantity of extremely poor quality web pages connecting to their sites.
Naturally it’s assumed that this is the reason for the ranking drops and a continuous cycle of link disavowing commences.
In those cases it may work to consider that there is some other reason for the modification in rankings.
One case that sticks out is when someone came to me about an unfavorable SEO attack. I took a look at the links and they were actually bad, precisely as described.
There were hundreds of adult themed spam relate to specific match anchor text on unrelated adult topics indicating his website.
Those backlinks fit the meaning of an unfavorable SEO attack.
I wondered so I independently contacted a Googler by email.They emailed me back the next day and verified that negative SEO was not the reason the site had actually lost rankings.
The genuine cause for the loss of rankings was that the site was impacted by the Panda algorithm.
What set off the Panda algorithm was low quality material that the website owner had actually created.
I have seen this sometimes ever since, where the genuine problem was that the website owner was unable to objectively examine their own material so they blamed links.
It’s useful to keep in mind that what seems like the obvious factor for a loss in rankings is not always the actual factor, it’s simply the easiest to blame due to the fact that it’s apparent.
But as John Mueller stated, disavowing links that a tool has flagged which aren’t paid links is not an excellent usage of time.
Included image by Best SMM Panel/Asier Romero
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