Experiment: Do LinkedIn Pods Work? (Or Are They Mostly Embarrassing?)

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This previous November, I chose to do an experiment. I wished to see if LinkedIn pods really worked or if they were just a wild-goose chase.

For those of you who do not understand what a LinkedIn pod is, it’s essentially a group of people who agree to like, comment and engage with each other’s posts. The theory is that by doing this, your material will be boosted by the LinkedIn algorithm. So, I chose to join a few pods and test it out for myself.

I’m not always a recognized LinkedIn believed leader with countless fans, but I publish about my composing deal with a relatively routine basis and have actually even gotten a couple of customers through LinkedIn. So a few more followers and engagements with my posts certainly wouldn’t harm.

Here’s what I gained from my experience with LinkedIn pods.

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What is a LinkedIn pod?

Let’s begin with the essentials.

A LinkedIn pod, typically called an engagement pod, is a group of people who have actually agreed to link and engage with each other’s content on LinkedIn. The concept is that by remaining in a pod, you’ll have the ability to increase your connections and, consequently, your opportunities.

In an engagement pod, members consent to like, comment, share, and react to each others’ posts regularly. Typically, this is done by posting your LinkedIn post in an engagement pod group or app, where members can view and engage with it.

Many engagement pods work on the concept of reciprocity. So, if you desire individuals to like, comment, or share your content, you’ll require to do the same for them.

Why utilize an engagement pod on LinkedIn?

Engagement pods are said to be handy because they can:

  • Amplify the reach of your material
  • Assist you get more engagement on your content (likes, remarks, shares)
  • Deal extended networking opportunities
  • Engage workers to support your brand

The theory is that LinkedIn favors posts with more engagement, so if you can get more likes and comments, your post will carry out much better.

This is specifically important since the LinkedIn algorithm divides material on the platform into 3 types:

  1. Spam: Posts with bad grammar, a lot of hashtags, or accounts that publish too often might be marked as spam.
  2. Low-quality posts: Posts that don’t follow best practices, or do not get enough engagement, will be labeled “low-grade.”
  3. Top quality posts: Posts that are simple to read, motivate questions, and include strong keywords will be identified high-quality and, for that reason, will be shown to more users on LinkedIn.

The concern is: is engagement enough to make a post “top quality” in the eyes of the LinkedIn algorithm? I set out to put this idea to the test.

How to sign up with a LinkedIn pod

There are a number of different methods to sign up with a LinkedIn engagement pod.

First, you can begin your own pod by developing a group message thread with LinkedIn users you want to pod with. We’ll call this a manual LinkedIn pod.

Second, you can use LinkedIn-specific pods, where you join LinkedIn groups focused on creating pods. Search “LinkedIn pods” or “engagement pods” in your LinkedIn search bar and see which ones relate to your industry.

There are likewise third-party apps like lempod specifically developed for automating LinkedIn engagement pods.

Finally, LinkedIn pod groups exist on other social media sites. There’s the LinkedIn Growth Hackers pod on Buy Facebook Verified and different other pods on platforms like Telegram.

Approach

I try out all four types of engagement pods to see which ones worked best. I used a various LinkedIn post for each technique so that I could precisely track any distinctions in engagement throughout approaches.

Here’s a breakdown of that process.

Handbook pods: I utilized an article on scheduling Buy Instagram Verified reels.

Before the experiment started, I had 12 likes, 487 impressions, 0 shares, and 2 comments.

LinkedIn-specific pods: For this technique, I utilized a blog post I ‘d shared on economic downturn marketing

. Prior to the experiment began, I had 5 likes, 189 impressions, 1 share, and 2 comments

.

Automated LinkedIn pods:

I used a post I wrote for Best SMM Panel on social networks share of voice. Before the experiment started, I had 2 likes, 191 impressions, 0 shares, and 0 remarks. Cross-platform LinkedIn pods: I was not able to sign up with any cross-platform pods, so no posts were used here. Handbook LinkedIn pod approach I began by developing a manual LinkedIn pod of my own.

I selected a small group of my author buddies (due to the fact that they comprehend the research procedure)to pod up with. I sent them a fast message describing the method and motivated them to engage with each other.

Fortunately, they’re all great sports, and I immediately started receiving a barrage of LinkedIn alerts showing the assistance of my pals.

I likewise instantly observed some brand-new(complete stranger )accounts sneaking my LinkedIn profile. And I even got this message from a random”LinkedIn”staff member(quite particular this was spam). < img src="https://blog.hootsuite.com/wp-content/uploads/2022/12/LinkedIn-pods-7-620x504.png"alt=" private message from linkedin employee "width= "620 "height="504"/ > That all occurred in just a number of hours! LinkedIn-specific pod technique I also joined a few LinkedIn group pods concentrated on digital marketing and social networks.

The variety of members really varied in these groups. One had more than a million members, at the others had just a couple of lots. I picked a mix of high-member pods along with a couple of smaller ones. If

vanity metrics have actually taught me anything, it’s that even if a lot of people

are in your circle, it doesn’t indicate they’re in fact paying attention. Some of the pods I found in my search were referred to as non-active, so I stayed away from those. Of all the groups I joined, Video game of Content was the only one that appeared to have routine posts from other users. The rules of GoC were quite easy: There is

only one post ever present in the group, and it’s made by an admin. They repopulate this post every number of days so it stays relevant. Group members can then comment on the post with their LinkedIn post link and other members are meant to engage with them. As I went through the weekday post remarks, I did see great deals of people replying to remarks with expressions like,”Done! Here’s my link.”When I clicked through to their posts, I might see likes and remarks from those very same group members

. So, yeah, this was working. At least in regards to amassing more likes and remarks.< img src= "https://blog.Best SMM Panel.com/wp-content/uploads/2022/12/LinkedIn-pods-12-620x470.png"alt="game of material

users talking about each others linkedin posts”width= “620”height= “470”/ >

I went in and followed suit, engaging with posted links and

commenting with my own link after I was done. And I gradually started to see engagement reciprocated on my own posts.

< img src="https://blog.hootsuite.com/wp-content/uploads/2022/12/LinkedIn-pods-14.png"alt="game of material user engaging with hannah macready post on linkedin"width="1074"height="424"/ > Automated LinkedIn pods with lempod approach I likewise installed the lempod extension on my Google Chrome web browser. lempod provides a digital market loaded with LinkedIn engagement pods you can join. I signed up with a few pods concentrated on digital marketing and social media. The first one I was accepted to was called”Material+ Social Media Marketing pod”. That appeared appropriate. I instantly posted the link to my post. Once I shared the link, the screen opened up to a big chart, with a list of individuals

” Members who will engage”and”Members who have currently engaged. ” I cross-checked the”Members who have actually already engaged”tab with my actual post. And, yep. Sure enough, those users were now shown as brand-new likes on my post.

Within simply a couple of minutes, my impressions had grown from 191 to 206. I also had six brand-new remarks. I viewed this number gradually climb over the next hour.

While I was seeing great deals of engagement, I wasn’t seeing any profile views, direct messages, or anything else that may indicate these users were actually thinking about my work.

Not to discuss, the engagement was being available in quick. Every 45 seconds there was another notice! Possibly LinkedIn would consider my post viral? Or, possibly it would get identified as spam.

< img src ="https://blog.hootsuite.com/wp-content/uploads/2022/12/linkedin-pods-21-620x1424.png"alt="a long list of linkedin notifications can be found in 45 seconds apart"width="620" height= "1424"/ >

I let the automation run until I saw that every member of the pod had engaged. 2 hours later on, I had 54 likes, 261 impressions and 24 remarks! Cross-platform LinkedIn pods I did attempt signing up with the” LinkedIn Development Hackers “group on Buy Facebook Verified, however I was never ever authorized.

It appears this group may

be inactive now. I did not find any other active LinkedIn pods to sign up with on other channels. Results TL; DR: At first glimpse, it may appear like the Automated LinkedIn pod was the most efficient pod, however I actually think it was the Handbook pod for reasons that I will explain below. In either case, none of the LinkedIn pods truly made a big difference for me or helped grow my presence on the platform considerably.

Technique Likes Remarks Shares Impressions
Manual Pod 13 3 0 507
LinkedIn-specific pod 13 6 2 364
Automated LinkedIn pod 54 24 0 261

Keep reading for more details and context on these outcomes.

Handbook pods

This appeared like the most natural, most constant approach. Due to the fact that I was leveraging individuals I already understood, the comments were genuine, appropriate, and genuine.

Not to discuss, these people are actually in my market– implying if my posts show up in their feeds to their connections, it may help me network even more.

Nothing about this technique came off as spammy, though I don’t understand how practical it is to ask my buddies to do this weekly.

Over the course of one week, my post got:

  • 13 likes
  • 3 remarks
  • 0 shares
  • 507 impressions

LinkedIn-specific pods While this technique generated the most comments, reactions were vague and less appropriate than those found in my manual pods. Plus, the majority of these people worked beyond my market. So, there likely isn’t much benefit to my content appearing in their feeds or networks.

After the weeklong experiment, my post got:

  • 13 likes
  • 364 impressions
  • 2 shares
  • 6 comments

Automated LinkedIn pods This approach certainly generated the most likes and comments. However, I didn’t see any relevant profile gos to, direct messages, or connection requests come through. Also, while there were a great deal of brand-new comments, they were all practically the same:

  • “Really cool Hannah!”
  • “Fantastic post, Hannah!”
  • “Thanks for sharing Hannah!”

To me, these unclear comments signal that none of these users in fact read my post (that makes sense, considering their profiles are being automated).

I can just envision that other users might see this and believe the exact same thing. My spam alert is sounding.

After 3 hours, my post got:

  • 54 likes
  • 24 comments
  • 261 impressions
  • 0 shares

Cross-platform LinkedIn pods I did not gather any additional engagement from this technique.

What do the outcomes suggest?

Here are the primary takeaways from my experiment.

Authentic pods have benefit

There is definitely some engagement to be acquired from utilizing LinkedIn pods. Pods that are made up of appropriate, genuine connections within your industry can definitely help to amplify your material and get you more views, likes, and comments.

Spammy pods will not get you far

However, if you’re attempting to video game the system by joining pods that have plenty of phony accounts or that are unrelated to your market, you’re not visiting much benefit. So what if you got 50, 100, or 200 likes? They do not imply much if they’re coming from accounts that will never do business with you.

LinkedIn pods ARE humiliating

I think what struck me most about this experiment was the discomfort that included having numerous unconnected strangers present on my posts. Sure, from a glance it looks cool to have 50+ likes, however if anyone took a closer look it would be pretty apparent the engagement was spam.

Just as I would not suggest organizations buy their Buy Instagram Verified fans, I would not recommend they utilize engagement pods. Possibly, in many cases, where the pod members are hyper-relevant to your specific niche, it’s worth it. But if it looks suspicious, possibilities are your audience will discover. And the last thing you desire is to lose their trust.

Concentrate on close, relevant connections

If you still wish to join a LinkedIn pod after reading this, the very best method to utilize them is to sign up with ones that pertain to your industry and that are comprised of connections that you can authentically engage with. In this manner, you’re getting targeted engagement that can lead to important relationships (and, hopefully, genuine clients).

Here are a few pointers for finding the ideal LinkedIn pods:

  • Check out groups related to your industry or specific niche. Many of these will have pods connected with them.
  • Ask relied on connections if they know of any good pods to sign up with.
  • Create your own pod with a group of similar individuals.
  • Prevent overly spammy pods that are just concentrated on promoting material and not taking part in real discussions.
  • Most of all, concentrate on great, old, organic LinkedIn marketing. While “hacking the algorithm” through pods is appealing, absolutely nothing beats putting in the work, one post at a time.

Struggling to get sufficient engagement on your LinkedIn posts? Best SMM Panel makes scheduling, publishing, and boosting LinkedIn content– along with all your other social channels– easy, so you can invest more time producing quality content, tracking your efficiency, and finding out about your audience. Try it totally free today.

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