Ex-Googler Marissa Mayer in a podcast on the subject of why Google search is so bad discussed that it wasn’t Google that was bad it was the Internet. Then she believed that one of the reasons for keeping users on Google is because the web isn’t always an excellent experience.
Ex-Googler Marissa Mayer
Marissa Mayer was worker # 20 at Google. She played crucial functions in virtually all of Google’s significant products, consisting of Google search, local, images, and AdWords, among others.
She left Google to end up being president and CEO of Yahoo! for five years.
Mayer was not just there at the start of Google however played a role in shaping the business, which gives her an unique viewpoint on the company and its thinking, to some level.
What is the Factor for Zero-Click SERPs?
Marissa Mayer appeared on a current Freakonomics podcast that was on the topic of, Is Google Becoming Worse?
In one part of the podcast she insisted that Google search is just a mirror and does not develop the low quality of the search results page.
She asserted that if the search results are even worse that’s only since the Internet is even worse.
The podcast then carries on to talk about highlighted snippets, what some in the search marketing neighborhood call zero-click search results.
They’re called zero-click due to the fact that Google shows the details a user needs on the search results page so that the users get their response without needing to click through to a website.
Google formally states that these search features are created to be helpful.
Marissa Mayer believed that another inspiration to keep individuals from clicking to a site is because the quality of the Web is so bad.
The podcast host started the conversation with his analysis of what included bits are:
“One way Google has actually tried to combat the general decrease in quality is by supplementing its index of a trillion websites with some material of its own.
If you ask a simple concern about cooking or the age of some politician or star, or perhaps what’s the best podcast, you might see what Mayer calls an ‘inline outcome,’ or what Google calls a ‘highlighted bit.’
It’s a bit of text that addresses your concern right there on the search-results page, without any need to click on a link.”
Mayer provided her viewpoint that Google may be “hesitant” to refer users to sites.
“I think that Google is more hesitant to send out users out into the web.
And to me, you know, that points to a natural tension where they’re stating,
‘Wait, we see that the web in some cases isn’t an excellent experience for our searchers to continue onto. We’re keeping them on our page.’
Individuals may view that and state,
‘Well, they’re keeping them on the page because that assists them make more money, gives them more control.’
However my sense is that current uptick in the number of inline outcomes is because they are concerned about a few of the low-grade experiences out online.
I believe that the problem is actually difficult.
You may not like the manner in which Google’s fixing it at the minute, however offered how the web is changing and progressing, I’m uncertain that the old approach, if reapplied, would do along with you ‘d like it to.”
What Is the Inspiration Behind Featured Bits?
The reason Google gives for supplying featured bits in the search engine result is that they are convenient for users.
Google’s assistance documents describe:
“We display highlighted snippets when our systems identify this format will help people more easily find what they’re looking for, both from the description about the page and when they click the link to check out the page itself. They’re specifically helpful for those on mobile or browsing by voice.”
Marissa Mayer’s viewpoint matters because she played an essential function in forming Google, from Browse to AdWords to Gmail.
Obviously she’s just providing her viewpoint and not stating a reality that Google is hesitant to send traffic to websites because the quality of the Internet is bad.
But could there be something to her observation that Google is just a mirror and that websites today are not very good?
Think about that in 2022, there were 8 formally acknowledged Google updates.
Of those 8 updates, six of them updates were spam updates, useful material updates and item evaluation updates.
The majority of Google’s updates in 2022 were created to remove poor quality web material from the search results page.
That focus on weeding out poor quality websites lines up with Marissa Mayer’s view that the Internet today has plenty of low quality material.
The history of Google’s algorithm updates in 2022 complies with Marissa Mayer’s observation that web material is bad and that it impacts the quality of search results.
She stated that she gets a sense that Google might be “concerned about some of the low-grade experiences out online,” and that’s one of the reasons why it might be “hesitant” to send out traffic to sites.
Could Marissa Mayer be stating out loud what Googlers might not state in public?
Listen to the Freakonomics podcast here
Is Google Worsening?
Featured image by Best SMM Panel/Koldunov